http://ozreport.com/12.026#3

Anonymous Hang Gliding Web Master writes:

Skyride usurps clients in your geographical area by pretending to represent us on the web, makes promises to clients that may be difficult to fulfill given our weather dependent sport, charges twice the going rate and then leaves you to fulfill the service. This is not in your best interests nor the hang gliding instruction business. We can best beat them by causing their rankings to decrease in the Google algorithm. We must use their own techniques against them. But that will take cooperation between us, not competition. But it will also take our own ethics.

Type Georgia Hang Gliding in Google and the see the underlying coding of skyride site. They are fourth on the list. Duplicate these techniques in "YOUR LEGITIMATE" local area. You must be ethical about this. There is no law preventing you from creating website called www.HangGlidingLookOutMountain.com and redirect people to Kansas. This is not about greed, laissez faire capitalism, and doing what's merely legal but unethical. We have to cooperate on this. Lets not be Brad.

First of all, the bogus sites use a combination of

1) Geographical terms with our sport terms ("hang gliding", "tandem", etc) to the state and city level.

2) The use of keywords to name the domain and directory level of their websites /newyork/hanggliding/ellenville/

4) The use of metatag content and key word labels (hidden subject terms like hang gliding, tennessee, etc in the web coding). You use metatags too!

5) The density and frequency of those keywords in the body of the webpage to leverage the Google ranking algorithm. Use keywords liberally and explain hang gliding comprehensively with secondary pages.

6) The number of associated links and their authority to our websites. Google ranks our pages by how many links we have to other legitimate sites and their reciprocal nature, so making loads of links between us will further put these guys down the lists. Lets start making links between our legitimate businesses.

7) The use of increasing granularity (US to state to city) level websites that funnel searches to their 1800 number. That is they create links that say "city name" hang gliding, "city name" hang gliding, so I have created the same links on my web pages duplicated my site under the same city links on my main webpage in whole new directories (no 2 above). This is cheap to do but it does take some work copying your website multiple times and making some small terminology changes. Also, make sure you are nearest and most qualified hang gliding operation to these cities.

8) Including your website in legitimate city business directories like chamber of commerce websites, hotel pages and web pages that really do just want to point people in the right direction. This helps much in making your website float to the top and push these guys down.

Each of these factors must be duplicated in our web pages to push these guys down the list. However, these techniques must be used with some care so as to retain the professional look of our sites. We have the great advantage of being able to list each others websites (very important factor in fact) in our own businesses thus creating a authoritative networks of websites, a major factor in priority on Google.

USHPA thinks they may be adequate pointing people to state instructors by using elegant back databases and dynamic on-demand on-the-fly web pages that lead to schools and areas of operation. These on the fly temporary web-pages don't get indexed by Google. These pages don't show up on Google, nor do anything to combat the bogus websites or promote our businesses in the light of deceptive practices. That is because bogus websites use persistent real web pages, frequency and density to float to the top.

So, USHPA must use real web pages, geographical terminology at the state and city level both in the directory structure of our association websites with a high density of appropriate terminology - Kansas hang gliding, Georgia Hang Gliding etc. that lists the legitimate businesses in that city. Once USHPA has done this, we will have leveraged our authoritative status, the physical directory names and our affiliations and likely searching terms clients use to find us.