http://www.nytimes.com/2009/10/20/business/20bicycles.html?em

George Gill recalled trying unsuccessfully to rent a bike before a
business meeting in Dallas several years ago. On the flight there, he remembers
thinking, “There’s got to be a better way.” He said he wrote the beginnings of a
business plan for a bicycle rental company on a cocktail napkin on the plane.
Now the company, http://RentaBikeNow.com, offers a large selection of bicycles through local
bike shops — from cruisers to carbon-fiber racing bikes — at an average cost of
about $40 a day, in 181 cities in the United States and Canada.