The article
here.

"You won't believe it... You're safer on the bicycle than on the
sofa!" That's the official slogan of a Copenhagen campaign—run not by the
department of transportation or bike safety advocates, but by the city's public
health office.

The picture above was a poster seen across the city last spring bearing the
message: "You are safer on the bike than on the couch... Public Health
Copenhagen hopes to place focus on the fact that there are very good reasons to
ride a bicycle each day and we would like to highlight that Copenhageners
already cycle 1.2 million km each day."